New business models

People are more and more conscious about the choices they make as consumers. Instead of just new things, people seek experiences. The call for new business models, such as services, offers us opportunities to grow our business sustainably.

Our creativity and craftsmanship do not end with beautiful and functional products. We apply the same ingenuity and innovation into building new future-proof business models. 

Circular economy gives us opportunities to create value for our consumers by keeping products and materials in circulation for as long as possible. Circular models are more sustainable from a social and environmental viewpoint and sound – and conscious – business.  

Fiskars Group’s brand new innovation hub, BRUK, invites insights and people from across the company and beyond to design, test, and scale new ideas fast. With BRUK, we are celebrating a culture of everyday innovation. We are tapping into the creativity of our community and transforming it into solutions that benefit the consumer. BRUK will also be building meaningful partnerships with other companies, universities, startups, and more to explore new sustainable ways to make the everyday extraordinary.  

Kitchenware service

In 2019, we were pleased to launch a subscription-based kitchenware service for our Arabia brand. Consumers can flexibly enjoy their favorite tableware for an affordable monthly fee without making a long-term commitment just yet.

In February 2021, we expanded to new product categories, with Iittala, Fiskars, and Hackman products included in the service. Now the consumers can get their full kitchenware service, tableware, cutlery, drinking glasses, and cookware effortlessly for a single monthly fee.

The kitchenware service provides a welcome alternative to tradit
In 2019, we were pleased to launch a subscription-based kitchenware service for our Arabia brand. Consumers can flexibly enjoy their favorite tableware for an affordable monthly fee without making a long-term commitment just yet.

In February 2021, we expanded to new product categories, with Iittala, Fiskars, and Hackman products included in the service. Now the consumers can get their full kitchenware service, tableware, cutlery, drinking glasses, and cookware effortlessly for a single monthly fee.

The kitchenware service provides a welcome alternative to traditional ownership. When you want to try out a new design or move to a new home with new needs, the tableware can easily be returned or exchanged for another series. Or, if you do fall in love with the range and decide to make a commitment, you can as easily purchase the set for yourself.
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