Business Areas
Fiskars Group consists of two operationally independent Business Areas (BA): Business Area Vita and Business Area Fiskars.
Business Area Vita
Business Area Vita offers products in the high-end homeware segment as well as fine branded jewelry. Its desirable brands include Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, Iittala and Waterford.
In 2025, BA Vita’s reported net sales were EUR 613 million, and it had approximately 5,000 employees.
Business Area Fiskars
Business Area Fiskars offers functional innovations in the gardening and outdoor categories, in addition to the scissors and creating, as well as cooking categories.
The brands include Fiskars and Gerber. In 2025, BA Fiskars’ net sales were EUR 522 million, and it had approximately 1,300 employees.
Operationally independent Business Areas
The Business Areas have full accountability for their global offering, enabling them to leverage the full potential of their strong brands. Both Business Areas have strong yet BA-specific, business drivers.
In 2025, Business Area Vita accounted for approximately 54%, and Fiskars 46%, of net sales.
In terms of seasonality, for BA Fiskars, the first half of the year is important due to the timing of the gardening season. For BA Vita, the second half, in particular the fourth quarter is the most important time of year due to the holiday and gifting season.
Updated February 16, 2026