Strategy

Fiskars Group acts as an effective portfolio and capital steward, developing its Business Areas (BA) and setting financial targets with a long-term perspective. The Group provides strategic direction and a clear financial framework, while its Business Areas – closest to markets and customers – drive BA strategy, build brands and manage day-to-day operational performance. This combination of central oversight and empowered BAs supports profitable growth, robust cash generation and long-term shareholder value.

In the current environment, the Group’s priorities are to support BA Vita’s turnaround, return BA Fiskars to a growth trajectory, ensure cost effectiveness and strengthen cash flow and balance sheet resilience.

Framework to drive improved performance: central oversight and empowered Business Areas

Updated June 8, 2026