Fiskars as an investment
Growth strategy in place to create shareholder value
With our Growth strategy, we aim to create sustainable long-term shareholder value. Our strategy outlines the fewer, bigger and bolder strategic choices that will put Fiskars Group on a healthy path of organic growth and profitability. We focus on Winning Brands, Winning Channels and Winning Countries. Disproportionate resources are put behind those parts of our business that hold the potential to drive our growth to the next level. The targeted organic growth and profitability improvement secures our profit growth and supports the change in company profile.
Unique portfolio of beloved brands and iconic products
We have a strong market position in our key categories and geographies. Our brands play an important role as they have the power to stand out from the crowd, make a promise and combine both familiarity and newness. Our well balanced portfolio of unique brands have an unparalleled heritage and complement each other well.
Competitive advantage from sustainability
Our vision is to create a positive, lasting impact on our quality of life. Sustainability is at the core of our business, as lasting design and new innovations challenge disposability. Operating sustainably enables us to both manage risks and take on new opportunities, achieve growth and attract talent. We see growth potential in, for instance, leveraging circular economy.
Aiming for a stable, steady dividend growth
We are aiming for a stable, over time increasing dividend, to be paid biannually. Our strong balance sheet and potential to improve capital efficiency support this target.