Fiskars Group as an investment
Why invest in Fiskars Group?
Strong brands. Two paths to value creation. Clear financial priorities.
Fiskars Group has a portfolio of strong design-driven brands with broad geographic and category exposure. The Group’s two Business Areas offer distinct paths to value creation: a turnaround in Vita and a return to sales growth in Fiskars. Clear financial targets and capital allocation priorities support the ambition to deliver attractive long-term shareholder returns.
Portfolio of strong design-driven brands across indoor and outdoor living
Fiskars Group’s portfolio consists of strong brands united by deep heritage and design excellence. The portfolio spans high-end homeware, fine branded jewelry, gardening, creating, outdoors and cooking categories, and includes category-leading brands in several key markets. As a whole, the portfolio provides exposure to different categories, geographies and complementary seasonal demand patterns, creating a diversified foundation for long-term value creation.
Two distinct value creation opportunities in one company
Fiskars Group combines two operationally independent Business Areas, each with its own strategy and distinct business drivers. Together, they provide differentiated opportunities for growth and profitability improvement in one company.
Business Area Vita
Business Area Vita consists of brands in high-end homeware and fine branded jewelry. Its strategy focuses on strengthening brand desirability, making focused collection, channel and market choices, and building the foundation for sustainable and profitable growth.
Business Area Vita targets annual comparable net sales growth of 4–6% and a comparable EBIT margin of ≥12% by 2030.
Business Area Fiskars
Business Area Fiskars offers functional innovations in the gardening and outdoor categories, in addition to the scissors and creating, as well as cooking categories. Building on resilient profitability, Business Area Fiskars’ strategy focuses on rebuilding sales momentum through increased innovation, broader distribution and stronger brand relevance.
Business Area Fiskars targets annual comparable net sales growth of 3–5% and a comparable EBIT margin of ≥14% by 2030.
Clear financial priorities to deliver profitable growth and long-term shareholder returns
Fiskars Group’s financial framework is built on clear financial targets and Business Area accountability to support profitable growth, cash generation and long-term value creation. The operationally independent Business Areas are responsible for delivering growth and profitability, while at the Group level, the focus is on cash conversion (≥75%) and leverage (Net debt / Comparable EBITDA ≤2.5x).
Organic growth remains Fiskars Group’s primary capital allocation priority, complemented by disciplined deleveraging and a stable, over time increasing dividend.
Sustainability supporting long-term competitiveness
Sustainability is integrated across Fiskars Group’s value chain, from ideation to sourcing, manufacturing and business development, with a focus on developing products and solutions that support more sustainable use of materials and resources.
Sustainability supports long-term competitiveness by creating commercial opportunities and reducing risks. Strong sustainability performance supports preferred supplier status, while transparent and recognized sustainability reporting strengthens customer retention. Innovation through new materials, recommerce, repair services and spare parts can open new circular revenue streams.
Read more about our sustainability commitments
Updated November 10, 2026