Fiskars Group as an investment

Fiskars Group consists of two distinct Business Areas, both with strong foundations and iconic brands

Business Area Vita: high-end homeware and fine branded jewelry

Recognized for creative design, Business Area (BA) Vita consists of brands such as Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, Iittala and Waterford. It is a leader in the high-end homeware segment offering products for the tableware, drinkware, and interior categories while scaling a niche position in fine branded jewelry.

In 2025, BA Vita’s reported net sales were EUR 613 million, and were derived roughly equally from direct-to-consumer and wholesale channels, representing 53% and 47% respectively. All of Fiskars Group’s approximately 500 own physical stores around the world are BA Vita brand stores.

BA Vita’s financials have been weighed by challenging market conditions in the past few years. The BA is implementing changes to support a turnaround in its financial performance and to lay foundations for profitable growth. The actions are expected to generate approximately EUR 28 million in annual cost savings, with close to one third materializing in the second half of 2026 and the majority in 2027. The actions are expected to result in approximately EUR 9 million in one‑off costs.

Business Area Fiskars: functional innovations for gardening, creating, outdoors and cooking

The innovation-driven Business Area Fiskars’ brands include Fiskars and Gerber. It consists of the gardening and outdoor, scissors and creating, and cooking categories. The Fiskars brand is a market leader in its key categories, e.g. in gardening and scissors in the U.S.

In 2025, BA Fiskars’ net sales were EUR 522 million, with wholesale as its primary channel. Close collaboration with key retailer customers is therefore important to the BA and it has access to leading retail players in the countries it operates in.

BA Fiskars operates with a disciplined cost structure and strong SG&A efficiency, supporting resilient profitability and solid cash generation.

Fiskars Group’s Business Areas operate independently to ensure flexibility and speed of execution. Read more about the Group’s transformation toward Business Area independence: Strategy.

Well-balanced global footprint

Fiskars Group has balanced geographical exposure with operations in Europe, North America and Asia-Pacific Region. Its brands are present in over 100 countries.

Fiskars Group combines its own manufacturing operations with those of its carefully selected suppliers. The Group has 13 of its own manufacturing units in Europe, Asia and the U.S. BA Vita operates nine of its own manufacturing units in Europe and Asia-Pacific while BA Fiskars operates four in Europe and the U.S.

Fiskars Group’s diverse team of approximately 6,600 employees is based in 29 countries, with approximately 5,000 employees in BA Vita and 1,300 in BA Fiskars.

In 2025, U.S. was Fiskars Group’s largest country in terms of net sales followed by Denmark.

Competitive dividend yield

The Group’s aim is to distribute a stable, over time increasing dividend, to be paid quarterly. The average dividend yield in the last ten years has been 4.7%

Sustainability at our core

Pioneering design embraces sustainability – from ideation to sourcing, manufacturing, and business development. Fiskars Group aims to offer inspiring and disruptive alternatives for throwaway culture, and take climate action by reducing emissions in line with a 1.5 ºC future.

Fiskars Group uses as much recycled and renewable materials as possible, tests new alternative materials as well as takes into consideration repairment possibilities and other services that enhance circularity, driving innovation and sustainable growth to challenge throwaway culture.

A well-managed sustainability agenda creates competitive advantage and opportunities, reduces risks, and addresses societal challenges by creating innovative solutions and helping us to attract and engage the best talent.

ESG targets

One of Fiskars Group’s five ESG targets is that majority of the Group’s net sales comes from circular products and services by 2030. At the end of 2025, the share was 27%. This target is linked to the remuneration of the Group’s key employees to reinforce commitment to achieving it. Fiskars Group also has externally verified science-based emission reduction targets for the short-term as well as a long-term net zero climate target. Read more about our sustainability commitments.

Updated March 24, 2026