Press release December 19, 2007
NEW IITTALA STORES IN LONDON, HAMBURG, STOCKHOLM
NEW IITTALA STORES IN LONDON, HAMBURG, STOCKHOLM The strong international expansion of Iittala, which is part of the Fiskars Corporation, continues according to plan. A flagship store opens in London this week, following the openings of Iittala stores in Hamburg and Stockholm in the fall of 2007. Also, during the fall, Iittala announced that its retailers in Japan and London have opened new Iittala departments. The new flagship store at 126 Regent Street, London W1, is in one of the city's most lively and prestigious shopping areas. Occupying 120 square meters, the store offers consumers a full range of Iittala products displayed to show how well they can be mixed and matched. This flagship store in London's West End has the potential to add a further 100 square meters of display space should it wish to do so in the future. Mr. Tero Vähäkylä, CEO of the Iittala Group, is very pleased with the location of the London store: “Regent Street is one of the liveliest shopping streets in the world,” he says. “We believe having the Iittala store here will help us make the entire Iittala range better known, even outside Britain.” At the end of November, Iittala opened a store in Hamburg. It is the company's first stand alone store in Germany, and is located in the exclusive Barkhof Passage arcade of central Hamburg. The Iittala store that opened in Stockholm in early December is also in the heart of the city, in the highly popular Grevturegatan, just off the traditional shopping street Biblioteksgatan. Two-fold strategy The Iittala Group's distribution strategy is built on a two-fold brand strategy. In the company's home markets of Finland, Sweden, and Norway various distribution channels are used for a number of their branded products. Best-known among these brands are Arabia, Iittala, Hackman, Rörstrand, BodaNova, and Höganäs Keramik. In the international market, the company focuses on selling its Iittala product range primarily through the company's own Iittala stores. Iittala's own retail concept was launched in 2003, and in 2006 the concept was chosen as one of the nominees for MAPIC Awards which pay tribute to the most dynamic international retailers. After the London opening, Iittala will have 30 concept stores, seven of which are in Finland. In Europe, including the United Kingdom, and Japan, retailers provide a further 50 Iittala departments of various sizes. The new stores strengthen Iittala's position as the leading Scandinavian design company, particularly in the growing markets of Central Europe and the UK. Leena Kahila-Bergh Vice President, Corporate Communications For more information, please contact: Elina Björklund, Group Director, Iittala Direct Retail, mob +358 40 557 4022 Founded in 1649, Fiskars (www.fiskars.fi) is an international corporation which includes the subsidiaries Fiskars Brands, Iittala Group, Inha Works, and the Real Estate Group. Fiskars holdings in associated company Wärtsilä is also an important part of Fiskars Corporation. In 2006, the net sales of Fiskars Corporation was EUR 535 million, its operating profit EUR 86 million. The Corporation employed some 3,000 people around the world.