Fiskars Group’s brands once again in top positions in Finland’s most valued brands study
Fiskars Corp. News October 2, 2012 Results of the Finland’s most valued brands in 2012 study, carried out annually by Finnish market research company Taloustutkimus and Finnish marketing magazine Markkinointi & Mainonta, were published on September 28, 2012. The study surveyed how over 1,000 Finnish and international brands are perceived by Finnish consumers. Fiskars Group’s brands have placed among the Top 10 most valued brands every year. This year Fiskars was the fifth most valued brand in Finland and Iittala, Hackman and Arabia also placed well again in the study, winning positions 7, 8, and 9 respectively. The most valued brands in 2012: 1.Fazerin Sininen 2. Fazer 3. Joutsenlippu 4. Joutsenmerkki 5. Fiskars 6. Valio voi 7. Iittala 8. Hackman 9. Arabia 10. Google Fiskars is a leading global supplier of consumer products for the home, garden and outdoors. The group has a strong portfolio of respected international brands, including Fiskars, Iittala and Gerber. Founded in 1649 and listed on NASDAQ OMX Helsinki, Fiskars is Finland’s oldest company. Fiskars recorded net sales of EUR 743 million in 2011, and employs some 3,400 people in over 20 countries. www.fiskarsgroup.com.