Change in the Fiskars Group Leadership Team

Fiskars Corporation
Stock Exchange Release
February 18, 2021 at 10.00 a.m. EET


Change in the Fiskars Group Leadership Team

Fiskars Group continues to execute its strategy, with an increasing focus on growing the business, in line with the long-term financial targets. Additionally, the consumer is put in the center of everything and the everyday. Strengthening the unique brand portfolio of internationally loved brands, having an ambitious sustainability mission and committing to constantly improving the digital consumer journey form the core of Fiskars’ strategy.
To increase the consumer centricity, the Group’s Communications function will be merged with the Consumer Experience and Growth function, led by Tina Andersson, Chief Consumer and Communications officer. The new structure will enhance alignment of communications, brand management, sustainability and digitalization. As a result of these changes, Maija Taimi, currently Chief Communications Officer, has decided to leave the company. Maija has been with the company since 2015.

“I would like to warmly thank Maija for her valuable contribution to the business and the company brand. During the years leading Fiskars Group’s communications, she has had a key role in supporting the Group’s transformation journey into one company with common values and strategic priorities”, said Nathalie Ahlström, President and CEO.

“My sincere thanks to the amazing team and colleagues around the world who I have had the privilege to work with during the past six years. I highly value both Fiskars Group employees as well as the company behind the loved brands and wish the team the best of success in making the everyday extraordinary”, said Maija Taimi.

“Our ambition of building a strong portfolio of internationally loved brands and making the everyday extraordinary is only reached by a consumer centric culture, a strong sustainability agenda as well as a seamless digital consumer journey. This is why we are committed to putting the consumer’s everyday at the center of everything we do and enrich their lives through a premium offering, new exiting business models and a meaningful dialogue. Our sustainability mission for lasting wellbeing of people and the planet and our commitments to fight against throwaway culture, strive for a carbon neutral future and increased joy are at the heart of our strategy and will be an important part of our communication with consumers and stakeholders for the coming years”, said Tina Andersson, Chief Consumer & Communications Officer.

The change in the Fiskars Group Leadership Team and in the organizational structure are effective on March 1, 2021.


Nathalie Ahlström
President and CEO


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Making the everyday extraordinary  
Fiskars Group’s vision is to create a positive, lasting impact on our quality of life. Our brands Fiskars, Gerber, Iittala, Royal Copenhagen, Waterford, and Wedgwood are present in people’s everyday lives – at home, in the garden, and outdoors. This gives us an opportunity to make the everyday extraordinary today, and for future generations. We have a presence in 30 countries, and our products are available in more than 100 countries. Our shares are listed on the Nasdaq Helsinki (FSKRS). Please visit us at for more information and follow us on Twitter @fiskarsgroup.