Change in the Fiskars Group Leadership Team

Fiskars Corporation
Stock Exchange Release
May 6, 2021 at 08:30 EEST


Change in the Fiskars Group Leadership Team

Fiskars Group has appointed Jussi Siitonen as Chief Financial Officer and deputy to the CEO. He joins Fiskars Group from the leading premium sporting goods company Amer Sports, where he has been working since 2011 as Chief Financial Officer. Jussi will join Fiskars Group on November 3, 2021, at the latest. Sari Pohjonen, currently Chief Financial Officer and deputy to the CEO, has decided to leave the company. To support the transition, Sari will continue in her role until Jussi joins the company.

“Fiskars Group has undergone a transformation during the last years into an integrated consumer goods company. With the completion of the ongoing Restructuring- and Transformation programs in 2021, the company is entering a new phase, with an increasing focus on growing the business. I’m glad to welcome Jussi to our team. He has a strong background from working with great brands on a global scale. In his previous position, he has been in a central role in building growth, and we believe he is a great fit to Fiskars.

I would like to express my gratitude to Sari for her outstanding work at Fiskars. During her time as CFO, she has held a central role in transforming the company and in establishing new ways of working. For the last years, Fiskars Group’s profitability has clearly improved and the capital efficiency has increased. In addition to the role as CFO, she held the position of interim CEO in 2020. Sari showed exceptional agility and resilience in the challenging circumstances, while making sure the team delivered outstanding results. Even more importantly, she has been a beloved and valued colleague and a central part of the company for years”, said Nathalie Ahlström, President and CEO.

“I look forward to joining Fiskars Group, with its unparalleled portfolio of brands. The company is in an exciting phase, and I am thrilled to be part of the journey forward, to realize the potential of the company on a global scale”, said Jussi Siitonen.

“I wish to thank the company and my colleagues for the time at Fiskars. There have been several interesting and challenging times, where we have together, as a team, driven the company forward. At the same time, I’m excited for what’s to come”, said Sari Pohjonen.

Fiskars Group continues to execute its strategy, with an increasing focus on growing the business, in line with the long-term financial targets. Strengthening the unique brand portfolio of internationally loved brands, having an ambitious sustainability mission and committing to constantly improving the digital consumer journey form the core of Fiskars’ strategy.

As a result of this change, the Fiskars Group Leadership Team will, effective as of November 3, 2021, at the latest, consist of the following members:  

•    Nathalie Ahlström, President and CEO
•    Jussi Siitonen, Chief Financial Officer & deputy to the CEO
•    Tina Andersson, Chief Consumer and Communications Officer
•    Christian Bachler, Executive Vice President, Business Area Vita
•    James Brouillard, Executive Vice President, Business Area Terra
•    Risto Gaggl, Chief Supply Chain Officer
•    Johan Hedberg, Chief Sales Officer
•    Peter Cabello Holmberg, Chief Digital Officer
•    Tuomas Hyyryläinen, Executive Vice President, Business Area Crea
•    Niklas Lindholm, Chief People Officer
•    Päivi Timonen, Chief Legal Officer

A CV and a photo of Jussi are available at:  


Nathalie Ahlström
President & CEO

Media and investor contacts:
Corporate Communications,, +358 40 097 1842
Kristian Tammela, Director, Investor Relations, tel. +358 40 708 1181

Making the everyday extraordinary  
Fiskars Group’s vision is to create a positive, lasting impact on our quality of life. Our brands Fiskars, Gerber, Iittala, Royal Copenhagen, Waterford, and Wedgwood are present in people’s everyday lives – at home, in the garden, and outdoors. This gives us an opportunity to make the everyday extraordinary today, and for future generations. We have a presence in 30 countries, and our products are available in more than 100 countries. Our shares are listed on the Nasdaq Helsinki (FSKRS). Please visit us at for more information and follow us on Twitter @fiskarsgroup.