Against throwaway culture
SustainabilityAgainst throwaway culture
We fight throwaway culture by developing circular solutions and reducing our emissions. We are committed to adjusting our operations in line with the 1.5 °C climate target, and we regularly monitor the progress of our targets.
Circular economy
We are against throwaway culture. We develop circular solutions to extend the joy our products and services bring and to minimize the strain on our planet.
Circular business models create value by keeping products and materials in circulation instead of discarding them. For us, circularity can be renting, recycling, reusing, repairing, repurposing – the only limit is our creativity.
Our design is created to last. We want to attract people with unique visual appeal, unparalleled quality, and extraordinary attention to detail. We want to make sure our products are never thrown away.
Our target: Our target is that the majority of our net sales comes from circular products and services by 2030. At the end of 2023, 14% of the Group’s net sales were generated from circular products and services.
Circular economy
– We test and guarantee the quality of our products.
– We use as much recycled materials as possible and test completely new material options.
– We develop circular services, such as the Fiskars Pan Care service and the Vintage service.
– We primarily use renewable and recyclable materials in our packaging. We reduce the use of plastic and replace virgin plastic with recycled plastic whenever possible.
– In our products, we avoid combinations of materials that are difficult to recycle.
– We strive to ensure that the waste… – We focus on lasting design.
– We test and guarantee the quality of our products.
– We use as much recycled materials as possible and test completely new material options.
– We develop circular services, such as the Fiskars Pan Care service and the Vintage service.
– We primarily use renewable and recyclable materials in our packaging. We reduce the use of plastic and replace virgin plastic with recycled plastic whenever possible.
– In our products, we avoid combinations of materials that are difficult to recycle.
– We strive to ensure that the waste we produce is recycled or recovered, so that no landfill waste is generated.
Vintage service
The service gives consumers a chance to offer their tableware a new home. Consumers can bring pre-owned Iittala, Arabia and Rörstrand tableware and glassware to our store, where each item’s condition is carefully assessed. If the item is no longer fit for resale, we will either recycle or reuse it elsewhere.
The Vintage service has been delightfully well received. We had the pleasure of expanding the Vintage service to all our stores in Swede… Our Vintage service buys and resells second-hand Iittala, Arabia and Rörstrand tableware, expanding our products’ lifespan.
The service gives consumers a chance to offer their tableware a new home. Consumers can bring pre-owned Iittala, Arabia and Rörstrand tableware and glassware to our store, where each item’s condition is carefully assessed. If the item is no longer fit for resale, we will either recycle or reuse it elsewhere.
The Vintage service has been delightfully well received. We had the pleasure of expanding the Vintage service to all our stores in Sweden in 2021 and we will test it in other countries as well.
Innovative tableware and services
The Iittala Glass Factory has always pioneered the development of new methods of manufacturing and recycling glass. A concrete example of this is the Iittala collection made of 100% waste glass. In 2023, we introduced new products such as the Ultima Thule vase and pitcher.
Ceramics are challenging to produce from recy… By innovating ways of manufacturing products using recycled materials, and providing a concept of selling and buying pre-loved tableware, we are supporting a shift from consumption to reuse, thereby extending the lifecycle of our classic products.
The Iittala Glass Factory has always pioneered the development of new methods of manufacturing and recycling glass. A concrete example of this is the Iittala collection made of 100% waste glass. In 2023, we introduced new products such as the Ultima Thule vase and pitcher.
Ceramics are challenging to produce from recycled materials, but in 2022, as a result of continuous research, Iittala introduced the ceramic Teema mug, which contains 15% recirculated fired ceramic materials. In 2023, the collection of ceramics made of recirculated fired ceramic materials has been expanded with a bowl and plate. In addition, the Iittala Meno felt bags are made from 100% recycled polyester.
Reduce the amount of waste we generate
Our factories and distribution centers map and measure their waste, and investigate opportunities for improvement that will help us meet our goals. We regularly assess our performance in this area and manage our waste in accordance with ISO… We reuse or recycle as much of our waste material as we can. Our manufacturing units and distribution centers carefully map and measure their waste and continuously investigate and implement opportunities for improvement. Our goal is that by 2030, all waste from our own operations is recovered or recycled so that zero waste goes to landfill.
Our factories and distribution centers map and measure their waste, and investigate opportunities for improvement that will help us meet our goals. We regularly assess our performance in this area and manage our waste in accordance with ISO 14001 and applicable laws and regulations. By the end of 2023, six of our factories and distribution centers sent zero waste to landfill, seven years ahead of 2030.
We also collaborate with our partners. For example, our manufacturing unit at Sorsakoski, Finland changed the steel surface treatment from polishing to brushing. The switch reduced the factory’s landfill waste by 30% in 2023, compared to the previous year. The change will be implemented gradually and as a result, the Sorsakoski manufacturing unit will reach zero waste to landfill in 2025 as the waste management partner is able to recycle the waste occurring from brushing.
Fiskars Pan Care service
The Fiskars Pan Care service consumes 99% less than the purchase of a new pan. The price of the Pan Care service… The Fiskars Pan Care service restores the original, best features of worn-out frying pans. Customers can bring their worn-out frying pans to be serviced in the mobile Pan Care service in our stores where they are cleaned and recoated. The recoating included in the service can be made on Fiskars’ Norden Steel and All Steel pans with ceramic coating. If the pan cannot be recoated, we recycle it on behalf of the customer and help them to choose a new, durable frying pan.
The Fiskars Pan Care service consumes 99% less than the purchase of a new pan. The price of the Pan Care service is €20.
Climate
Combatting climate change is everyone’s responsibility, and we are ready to do our part – globally, and locally in the communities in which we operate.
In 2020, we joined the UN Business Ambition for 1.5 °C initiative. The initiative encourages companies to set emission reduction targets to stop global warming to 1.5 degrees Celsius. The campaign is led by Science Based Targets Initiative together with Global Compact and the We Mean Business coalition. International standards and guidelines, such as ISO 14001, set an important foundation for our climate management, and our science-based targets have been approved by Science Based Targets Initiative.
Most of the emissions in our value chain are generated in the production of purchased goods and services. Other significant sources of emissions are upstream transportation and distribution, employee commuting and business travel. We actively monitor our energy efficiency and our emissions and take action, with the aim of becoming carbon neutral in the near future.
Our targets for 2030:
• We will reduce the greenhouse gas emissions from our own operations (Scope 1 and 2) by 60 per cent from the base year 2017 by 2030.
• We will reduce greenhouse gas emissions from transportation and distribution (Scope 3) by 30 per cent from the base year 2018 by 2030.
• In terms of spend covering purchased goods and services, 60 per cent of our suppliers must have science-based targets by 2024.
Climate
-For example, we are replacing natural gas technology with new, cutting-edge technology that uses renewable energy. We are installing solar panels in our manufacturing units and outlets, and are actively working to save energy.
-All our manufacturing units have the ISO 14001 environmental certificate.
-We monitor emissions from our deliveries and actively seek to reduce emissions by favoring land freight, for ex… -We have set our own science-based emission reduction targets, and we are constantly monitoring their progress. We report openly and regularly on our developments.
-For example, we are replacing natural gas technology with new, cutting-edge technology that uses renewable energy. We are installing solar panels in our manufacturing units and outlets, and are actively working to save energy.
-All our manufacturing units have the ISO 14001 environmental certificate.
-We monitor emissions from our deliveries and actively seek to reduce emissions by favoring land freight, for example.
-We train and encourage our suppliers to set stringent targets for their greenhouse gas emissions.
Investing in our factories and reducing emissions
The energy investment will be implemented gradually and is expected to be completed during 2026. The investment will cover the replacement of existing natural gas-powered furnaces with furnaces that are … Our target is to reduce climate emissions by increasing operational efficiency and investing in renewable energy. As part of this transition to lower-emission production, we are making an energy investment of approximately EUR 10 million in our Iittala Glass factory in Hämeenlinna, Finland, where Iittala’s iconic glass products are manufactured for sale in Finland and globally.
The energy investment will be implemented gradually and is expected to be completed during 2026. The investment will cover the replacement of existing natural gas-powered furnaces with furnaces that are powered by renewable electricity and cutting-edge technology. With this investment, the glass factory will reduce its annual carbon dioxide emissions by 74 per cent by the end of 2026. Also the factory’s nitrogen oxide and fine particle emissions will be significantly reduced. In 2023, we have managed to reduce the factory’s carbon dioxide emissions by 19% compared to the previous year, due to the investment as well as other factors.
The new furnaces will also reduce the energy consumption of the glass melting furnaces by 67%. The furnaces are responsible for most of the factory’s total energy consumption.
The Iittala glass factory, founded 1881, is the on ly glass factory still in operation in Finland. It employs around 200 people in Hämeenlinna.
Renewable energy
In 2023, we purchased a total of 194 TJ of certified renewable electricity. The certifications verify that the purchased energy is indeed produced from renewable sources, such as hydroelectric power, wind power, and bioenergy. In total, 85% of the electricity we purchased in 2023 was from renewable sources.
We are actively looking for opportunities to expand renewable energy purchases and uti… We are actively looking for ways to use renewable energy in our operations. We use 100% renewable electricity in Finland, Denmark, Ireland, Poland, Slovenia, and the UK.
In 2023, we purchased a total of 194 TJ of certified renewable electricity. The certifications verify that the purchased energy is indeed produced from renewable sources, such as hydroelectric power, wind power, and bioenergy. In total, 85% of the electricity we purchased in 2023 was from renewable sources.
We are actively looking for opportunities to expand renewable energy purchases and utilization to other locations. At the end of 2023, we installed solar panels at our manufacturing unit in Rogaška Slovenia. In addition, we have solar panels installed at our manufacturing units in Royal Copenhagen Thailand, and Slupsk in Poland, and our distribution centers in Wall, New Jersey, U.S., Sydney, Australia, and Hämeenlinna, Finland
Engaging suppliers
Emission-minimized stainless steel for Fiskars’ cookware
The durable Fiskars All Steel series of coated cookware can be recoated, they are completely plastic-free, fluorine-free and fully recyclable at the end of their long life.
… We were the first company to make use of the new Circle Green stainless steel produced by Outokumpu, a global stainless steel manufacturer. Circle Green has the lowest carbon footprint in the stainless steel manufacturing industry: 92% smaller compared to the global average.* This new stainless steel will be used in Fiskars branded All Steel cookware products made at our Sorsakoski factory in Finland.
The durable Fiskars All Steel series of coated cookware can be recoated, they are completely plastic-free, fluorine-free and fully recyclable at the end of their long life.
*) The emission-minimized stainless steel has a 92% smaller carbon footprint compared to the global average according to the GHG Protocol Scopes 1 to 3. These figures do not include any emission compensation. These emission reduction calculations are compliant with the ISO 14067:2018 (Greenhouse gases — Carbon footprint of products) standard with certain identified simplifications. The calculations have been reviewed by WSP, the strategic advisory, engineering, and design services consultancy company.
Biodiversity
Our business depends on nature and natural resources. Our visionary designers have sought inspiration from nature, and many of our products include materials that come from nature. Protecting the environment and preserving biodiversity are our responsibility, and essential for our future.
Biodiversity
– We avoid harmful chemicals and always follow the law when handling chemicals. We ensure by having strict guidelines that chemicals do not harm the environment or people.
– We pay attention to the environment when making purchases: in textile products, we favor natural or recycled materials, we do not buy endangered or threatened tree species, we favo… – We have conducted a preliminary assessment of biodiversity risks and opportunities in our operations. We will deepen our understanding between our business and biodiversity and further map the ecosystem services relevant for us.
– We avoid harmful chemicals and always follow the law when handling chemicals. We ensure by having strict guidelines that chemicals do not harm the environment or people.
– We pay attention to the environment when making purchases: in textile products, we favor natural or recycled materials, we do not buy endangered or threatened tree species, we favor recycled metal and aluminum, and we ensure that the raw materials for our products of animal origin are ethically sourced. In order to better ensure the ethical production and organic content of textiles, we were granted the Global Organic Textile Standard (GOTS) certificate in June 2023.
– Our brands support organizations and operators who work to preserve biodiversity. We also train our staff and customers on the subject.
Fiskars Village forests
These forests also include Dagmar Park, a 40-hectare park, which Fiskars Group donated in 2017 for public use by present and future generations of visitors to celebrate the 100 years of Finnish independence. The nature conservat… Fiskars Group owns approximately 14,000 hectares of sustainably managed FSC™-certified (FSC C109750) and PEFC-certified (PEFC / 02-21-18) forests around the area of the Fiskars Village and on the Hankoniemi peninsula in southern Finland. Both the FSC and PEFC certification systems promote the responsible and sustainable management of the world’s forests.
These forests also include Dagmar Park, a 40-hectare park, which Fiskars Group donated in 2017 for public use by present and future generations of visitors to celebrate the 100 years of Finnish independence. The nature conservation area was handed over to the Finnish state’s forest enterprise for an annual lease of one euro.
Sustainable forest management is important for us and helps us to maintain our forestland for decades to come. We have measures in place to support biodiversity in the land and water areas owned by Fiskars Group. We protect, restore, and create new habitats. In recent years, we have carried out measures to enlarge the area of forest pastures, create wetlands, and restore groves as well as habitats of endangered plants. We are also constantly working towards increasing the proportion of hardwoods and noble hardwoods in our forest. Restoring and conserving biotopes and protecting biodiversity is a continuous process, and during 2023–2024 we are protecting new areas which we have identified as having high conservation value.
We save water
In order to reduce water consumption, we recycle water in our production whenever possible, and the discharged water is treated in accordance with the regulatory requirements for all waste water.
We also make every effort to ensure that our use of water does not negatively impact the communities and environments in which we operate.
Fiskars Happy Bee campaign
Fiskars also takes bees into account in its place of origin, the village of Fi… Bees are essential for the well-being of our planet and people, but many bee species are threatened with extinction. With the Fiskars Happy Bee campaign, we encourage all garden enthusiasts to consider bees who work tirelessly for us and the planet. We encourage and guide people to create pollinator-friendly gardens and balconies where bees can rest and feed. We also talk about the harmfulness of pesticides, give guidance in building bee hotels and encourage people to provide watering places for bees.
Fiskars also takes bees into account in its place of origin, the village of Fiskars, where some of the lawn areas of the historic village are left as meadows for bees and other pollinators.
To learn more about our sustainability commitments, targets, and actions, please see our Sustainability Report 2023.