Fiskars launches an international web store to expand distribution of its Home products

Fiskars Corporation       Press release   October 30, 2012 Fiskars is today expanding the international distribution of its Home products by opening an international web store for the Iittala brand. Thanks to the new English language Iittala.com website, an international audience will now have the opportunity to not only buy products online but also to familiarize themselves with Iittala’s strong traditions. The international web store takes its place alongside Iittala’s Finnish web store, which has been online already five years. The international web store supports Iittala’s and the entire Fiskars Group’s plans for growth outside the Nordic region and the company’s ambition to become a globally leading consumer goods company in Scandinavian design. This new flexible channel enables consumers to access Iittala’s comprehensive product range regardless of time and location, which supports Iittala’s expanding global sales network. “The web store and our renewed Iittala online experience provide consumers throughout Europe with the opportunity to join a like-minded community of people who value timeless design. Through the new channel an ever-increasing number of consumers can share Iittala’s unique heritage and belief that objects should be lasting, combinable and multi-functional. In addition to offering the opportunity to purchase products, we provide consumers with information and ideas. Through its engaging brand website and social media presence Iittala inspires consumers to create unique and personal moments in their everyday lives,” says Päivi Paltola-Pekkola, the Business Unit Director in charge of the Iittala brand. In the first stage, the international Iittala web store will operate in English and display euro prices across six countries: Germany, the Netherlands, Belgium, France, Denmark, and Great Britain. Sales will be rolled out in stages to new European countries and the product range will also be expanded to include other Fiskars Home brands. www.iittala.com. Further information: Päivi Paltola-Pekkola, Director, Business Unit Living, tel. +358 204 39 5118 Fiskars is a leading global supplier of consumer products for the home, garden and outdoors. The group has a strong portfolio of respected international brands, including Fiskars, Iittala and Gerber. Founded in 1649 and listed on NASDAQ OMX Helsinki, Fiskars is Finland’s oldest company. Fiskars recorded net sales of EUR 743 million in 2011, and employs some 3,400 people in over 20 countries. www.fiskarsgroup.com.