Fiskars strengthens sales organization in Sweden - appoints Per Sjödell as Country Manager

Fiskars Corporation       Press Release    August 15, 2012

Fiskars continues strengthening its sales organization and has appointed Per Sjödell as new Country Manager for Fiskars Sweden. He  joins Fiskars from Pocket Shop AB, where he acted as Chief Executive Officer. Per Sjödell has an extensive background in marketing, sales and business development positions in various well-known companies.

Previously, he has served as Country Manager for GANT Sweden AB and as Global Retail & Marketing Director for GANT AB. He has also acted as Global Marketing Director for H&M AB. As Country Manager for Fiskars Sweden, Per reports directly to Jakob Hägerström, President, Sales Region North.

“Fiskars has a clear ambition to grow, and we are investing in a strong sales organization that is able to sell our whole offering and open new business opportunities in each market. Sweden is one of Fiskars key markets, and Per will bring us both international business experience from the branded consumer goods business and solid understanding of the Swedish trade environment”, says Jakob Hägerström, President, Fiskars Sales Region North. 

“I am very excited to join Fiskars and look forward to build future success for the strong brand portfolio and improve distribution further in the Swedish market. I am very impressed by the strategic platform, new organization and long-term goals presented by the Fiskars team and look forward to help realizing the plans in Sweden”, says Per Sjödell.

As Nordic region’s market leader in its field, Fiskars hosts number of prestigious brands, including Fiskars, Iittala, Rörstrand and Hackman. Fiskars Sweden offers consumers a wide range of Scandinavian design products for kitchen and the home through its 28 Iittala Stores, Outlets and shop-in-shops and in various wholesale channels. Fiskars’ and Hackman’s kitchen products have a strong position in Sweden and Fiskars is Sweden’s market leader in garden hand-tools.


Further information, please contact:

Jakob Hägerström, President, Sales Region North, tel. +358 204 39 5452
Per Sjödell, tel. +46 709 16 1410

Fiskars is a leading global supplier of consumer products for the home, garden and outdoors. The group has a strong portfolio of respected international brands, including Fiskars, Iittala and Gerber. Founded in 1649 and listed on NASDAQ OMX Helsinki, Fiskars is Finland’s oldest company. Fiskars recorded net sales of EUR 743 million in 2011, and employs some 3,400 people in over 20 countries.