
Stock exchange release
November 24, 2008
FISKARS TO STRENGTHEN ITS BUSINESS AREA MANAGEMENT
FISKARS TO STRENGTHEN ITS BUSINESS AREA MANAGEMENT Fiskars Corporation is continuing the reorganization of the Group's management structure to further improve operational efficiency and focus on branded consumer goods in its three core businesses: Garden, Homeware, and Outdoor Recreation. The role of business area management will be strengthened, and regional administration functions will be eliminated. The aim is to make Fiskars more responsive to consumer needs within its business areas. Geographical areas will remain the primary segments, as consumer preferences differ between EMEA and the Americas. Garden business area management in EMEA will be relocated from Belgium to Finland, closer to the home market and the product development centre, which is also located in Finland. The strong focus on Central and Western Europe will continue. The changes in operations in EMEA and the Americas will affect approximately 50 people. These one-time restructuring costs will be booked against the 2008 result, and these costs are expected to be saved through reduced operating costs over the next 12 months. APPOINTMENT OF NEW PRESIDENT, GARDEN, EMEA Mr. Thomas Enckell has been appointed President, Garden, EMEA. Thomas Enckell is currently responsible for the wholesale business in the Iittala Group, which forms Fiskars' Homeware business area. He will report to Fiskars' President & CEO, Kari Kauniskangas. Mr. Francis Kint, President, Garden, and Ms. Elly Piccart, CFO, EMEA have decided to leave the company after a transition period. NEW BUSINESS AREA MANAGEMENT BY SEGMENT EMEA Tero Vähäkylä President, Homeware Thomas Enckell President, Garden, EMEA Lars Gullikson President, Outdoor Recreation, EMEA AMERICAS Paul Tonnesen President, Garden & SOC, Americas Jason Landmark President, Outdoor Recreation, Americas OTHER Jukka Suonperä President, Inha Works Tomas Landers Vice President, Real Estate (as from Jan 1, 2009) All the business area leaders listed above will report to President & CEO Kari Kauniskangas. For further information, please contact: President & CEO Kari Kauniskangas, tel. +358 9 6188 6222 FISKARS CORPORATION Kari Kauniskangas President & CEO Founded in 1649, Fiskars is a leading supplier of branded consumer goods. Fiskars business areas are Garden, Homeware, Craft, Outdoor Recreation, Inha Works, and the Real Estate Group. Its major international brands are Fiskars, Iittala, Gerber, Silva, and Buster. The associated company Wärtsilä Corporation is also an important part of the Corporation. Fiskars business segments are the Americas, EMEA, Wärtsilä, and Other. Fiskars shares are quoted on NASDAQ OMX Helsinki Ltd. In 2007, the Fiskars Corporation net sales were EUR 658 million, the operating profit EUR 110 million and the Corporation employed some 4,500 people. www.fiskars.fi