JIM PURDIN APPOINTED NEW PRESIDENT AND CEO OF FISKARS BRANDS, INC.

JIM PURDIN APPOINTED NEW PRESIDENT AND CEO OF FISKARS BRANDS, INC.


James S. Purdin (55) has been appointed President and CEO of
Fiskars Brands, Inc. as of October 15, 2004. He has been Chief
Operating Officer of Fiskars Brands since 2003.

Fiskars Brands is the largest subsidiary of Fiskars Corporation
and the Net Sales amounted to EUR 600 million in 2003 with 3 500
employees of which 60% in the United States. The Headquarter is
located in Madison, Wisconsin.



Heikki Allonen
President and CEO
Fiskars Corporation