Sales & Marketing IT

We are a team dedicated to creating engaging and personal consumer experiences

The Sales & Marketing IT team is dedicated to creating engaging and personal consumer experiences. Our core mission is to build marketing and advertising technology (MadTech) that enables​ this. We work with colleagues from across the company in the selection, implementation, adoption and ongoing optimization of all our digital marketing and ecommerce tools. We combine design, customer experience (CX) and analysis while having fun and working with leading technologies to help our consumers engage with our brands and help Fiskars Group grow.

Hear it from the Team

What are you working on today and why have you chosen to work at Fiskars Group?

Anni Kravi, Senior Manager, Consumer Experience, IT

Hometown: Helsinki, Finland | Current location: Helsinki, Finland

I lead our digital experience design area and team responsible for user experience/interface (UX/UI) design and related activities for our key brands’ own digital channels. Currently we are largely occupied with (agile) continuous development for our own e-commerce in the European and US markets. I find it interesting working in the digital space with several strong and unique brands that have a long history and some of whose physical products I personally use every day.

Meet our other Teams

We develop and promote a cyber security and privacy mindset and ensure it plays an integral role in Fiskars Group’s decision-making.

We work on cutting-edge data-driven optimization across the entire value chain, from personalization to inventory optimization and sustainability.

We enable business growth via scalable, secure, agile and cost-efficient IT platforms and solutions.

We build, operate, enhance, and maintain Fiskars Group’s IT service, application management and infrastructure technology.

We set guidelines, practices, ways-of-working, processes and governance models for various topics, which are deployed across Fiskars Group.