Sales & Marketing IT

We are a team dedicated to creating engaging and personal consumer experiences

The Sales & Marketing IT team is dedicated to creating engaging and personal consumer experiences. Our core mission is to build marketing and advertising technology (MadTech) that enables​ this. We work with colleagues from across the company in the selection, implementation, adoption and ongoing optimization of all our digital marketing and ecommerce tools. We combine design, customer experience (CX) and analysis while having fun and working with leading technologies to help our consumers engage with our brands and help Fiskars Group grow.

Sales & Marketing IT at a glance

Team Size

29

Locations

Finland, United Kingdom, Romania, China

Technologies

CMS, CDP, CRM, Marketing Automation

Methodologies

Scrum, Kanban

Team Roles

Design, Development, Strategy, Architecture, Product Owners

Focus Areas

Selection, implementation, adoption and ongoing optimization of all our digital marketing and ecommerce tools

Hear it from the Team

What are you working on today and why have you chosen to work at Fiskars Group?

Anni Kravi, Senior Manager, Consumer Experience, IT

Hometown: Helsinki, Finland | Current location: Helsinki, Finland
I lead our digital experience design area and team responsible for user experience/interface (UX/UI) design and related activities for our key brands’ own digital channels. Currently we are largely occupied with (agile) continuous development for our own e-commerce in the European and US markets. I find it interesting working in the digital space with several strong and unique brands that have a long history and some of whose physical products I personally use every day.

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